GBHQ was built from the ground up — born from resilience, rebuilt through passion & community, and driven by a mission to change the fitness industry for the better. What began as one man’s recovery from illness has evolved into a movement that empowers others to follow their dreams, push their limits, and find strength through fitness.

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Proud winners of the 2025 British Fitness Awards for Athleisure Brand of the Year and recognised by Theo Paphitis’ Small Business Sunday, GBHQ stands as proof that authenticity, hard work, and community still matter.

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From events and apparel to studios and our soon-to-launch something epic, every part of GBHQ exists to make fitness real again — to strip away the clichés, celebrate progress over perfection, and build a space where anyone can belong.

 

Because for us, it’s simple: fitness is a journey, not a destination.